Rusu+Bortun featured on BestAdsOnTV with “Monument For: Made of Goals – The Golden Generation Monument”
Aloha, BestAdsOnTV! 💥🙏🏅
It’s an honor to be selected among the Best Ads of the Week worldwide by Katy Hopkins, Executive Creative Director at Iris.
Great news for us at Rusu+Borțun, and a proud moment for the entire team behind “Made of Goals – The Golden Generation Monument”, created for Monument For – Monument Administration of Bucharest City Hall.
A monument made of goals. Literally.
Created for the Monument For initiative, this public installation is built from real football goals, transformed into a powerful visual symbol. Crafted from steel, stainless steel, and corten, the monument pays tribute to Romania’s golden generation in sports – and offers an inspiring message for future generations: every goal matters.
Every physical element – the goalpost, the net, the welding, the corten rust – speaks of ambition, unity, and memory. This is not just a statue; it’s a tangible space where performance becomes legacy.
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Why this recognition matters
Being featured on BestAdsOnTV is more than an international nod – it’s proof that local stories, told with authenticity and crafted with care, can cross borders and connect with audiences everywhere. It’s also a recognition that creative work can live outside screens – in public spaces, in physical form, and in people’s daily lives.
Thank you
We’d like to thank our bold and visionary partners at Monument For, and everyone at Rusu+Borțun who helped shape this project – from concept and creative to production and build. This is what happens when design, emotion, and cultural relevance come together.