We developed the site and Social Media communication for Liliac Wines and we focused to express the positioning of a friendly brand and also as a living legend of Transylvania.
Liliac is one of the most recent and well-known wine cellars situated in the heart of Transylvania, in the region of Lechinta. The investment, initiated in 2010, reinstates the long-standing tradition of producing white wines, so specific to the area.
Liliac wine cellar had repositioned itself on the market as being the modern wine of Transylvania. For this reason, it needed a new communication strategy to go with its new façade, both for the Social Media channels, as well as for its website.
We began developing the communication strategy by flipping the coin on the presumed downsides of the brand and showing why and how these are actually the main selling points.
The website includes the e-commerce branch, so its importance derives from this, as well as from being one of the main platforms of communication. We made use of animations to present the content so that the visuals reaffirm the identity of the brand: an innovative and modern wine cellar despite its location in one of the most traditional areas of Romania.
Carrying the same differentiation practice into the strategy developed for Instagram, we decided to enchant the public by disrupting the usual tone of wine talking and presenting the brand in a casual and friendly way. What we did, even more, is democratize wine drinking for women in a manner no other cellar did before: a non-occasion wine to be enjoyed whenever one feels like embodying the joie de vivre. Who said anyone needs a real reason to sip on a good glass of wine?