Avia Motors is one of the most respected car dealerships in Romania, with a heritage dating back to 1991. The business had a steady and sturdy evolution up to the point where it expanded to a new city and eventually added new brands to its portfolio. Having reached this point, they felt the need for a facelift in terms of brand identity. So we crafted one for them, based on something both employees and customers feel about Avia Motors – it’s like family. So we designed a fresh new logo and distilled the brand promise in a tagline: Your car’s family.
After the branding process was over, we were also given the task of creating the first campaigns under the new identity, pointing out some benefits of being an Avia Motors customer and a couple of promos. So we had to make sure that we also express the brand’s new character while doing so.