Caroli Foods / Sissi

The meat is in Romanian DNA. We all know that proverb that says that meat is the Romanian favourite vegetable.

We created a spot for our client, Caroli Foods Group to communicate the products in their subbrand, Sissi. We designed it as it was filmed in princess Sissi’s times, so the set-up was at least as delicious as the products. 

Sissi is the ham brand in the portfolio of the cold meats producer Caroli Foods Group, recently awarded The Most Powerful Brand for the Meat sector at Premiile Piata 2016.

Starting with October 2016, Sissi now has 10 low-fat products in their portfolio, carefully chosen from the best meats and ideal for the entire family. Sissi updated its fine ham recipe, launched new products, revamped the packaging and wanted the world to know about it.

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