Matache Măcelaru’ was going through a rebranding process and needed to build awareness around its new positioning and products. Since we served the digital slice, we sharpened our knives, tapped into our creative chops and delivered an online platform that reinforces Matache Măcelaru’s undisputed expertise on cold cuts and meat specialities through a combination of modern ingredients and traditional taste.
The platform’s concept was to put Matache Măcelaru’s craft at the forefront by taking users into the background story of his products. Enter Matache Măcelaru’s Online Grocery Shop, where users interact with the all-knowing butcher.
We reinforced Matache’s craft by building an entire universe around him, from the platform’s tone of voice to the video content about ingredients, techniques and personal philosophy. And now Matache Măcelaru’ is prepared to cleave through the competition. You can follow his progress on www.bacanialumatache.ro