Renew Institute Contextual Manifesto on Femicide feat. Daciana
Brand
Renew Institute is a multidisciplinary health center with a unisex approach, but a strong commitment to supporting women in reclaiming their balance, strength, and well-being. The brand promise, “Back on Track,” represents real support for women in physical, emotional, and physiological recovery.
Renew goes beyond aesthetics, offering a holistic health journey rooted in medical innovation and emotional care. It redefines integrative medicine in Romania through excellence, empathy, and cross-disciplinary expertise – all under the commitment of helping patients get “Back on Track”.
Social Context:
On June 3, 2025, Romania was set to witness mass protests against femicide, following a series of tragic events (including a high-profile case in Cosmopolis) that reignited public debate around violence against women.
Idea
Amid this tense and emotionally charged moment, Renew Institute chose to respond with a brand manifesto — not a protest, but a message of care, healing, and solidarity for women who survive trauma, silence, and social pressure.
The manifesto explored themes of resilience, health, reinvention, and permission to come back to oneself.
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Execution
The manifesto was published on the morning of June 3rd, just hours before the protests in Bucharest’s Piața Victoriei.
It was supported publicly by Daciana Sârbu, Renew’s brand ambassador — a public figure known for her involvement in women’s leadership and health advocacy — alongside the women behind Renew’s medical team.
The tone was intentionally raw, quiet, and emotional, free of commercial elements — which made it even more powerful.
Results
Over 400,000 organic views in the first 48 hours
Hundreds of shares and positive reactions
Dozens of direct messages from women who felt seen and heard
The most impactful piece of content in Renew’s 2025 communication