Equatorial started off as a group of exquisite corporate trainers willing to break the boundaries of regular workshops aimed at professional improvement. In time, they got to experience the most effective methods through which people assimilate information and leave the seminars with the feeling that they gained valuable knowledge. And the solution came from the most ludic of sources: gamification.
In a perfect blend of gamification and teaching, Equatorial Marathon was born as a learning game-based platform. Everything from naming, design and accompanying illustrations was created by us. Equatorial Marathon uses the metaphor of a marathon race around the Equator, in which companies enroll their employees and start competing. Each project is 100% customized for every company and even for each family of jobs separately. For instance, a company would like to help form leaders from its sales team, another one would like to increase the interactivity amongst the IT department, whereas a different one aims to motivate its employees to be more competitive.