ADC*RO - Digital - Mențiune

Europa FM / Just the Naked Truth

ADC*RO - Digital - Mențiune

In a world full of corruption and fake news, brands need to step forward and make their voice heard. Especially if they own the voice of normality.

Europa FM created a news section called Verificat de Europa FM (Checked by Europa FM), where the journalists investigate if the affirmations made by politicians are really true. Then, they give their final statement classifying them as fake, partially fake, true or partially true. Everything is based on proof. And many times they proved that many of these affirmations are exaggerated according to some „interests”.

We illustrated the results of the investigation through interventions made on some statements made by politicians. We corrected them until there was nothing more than the truth. After these interventions, reports numbers weren’t multiplied, highways weren’t longer than yesterday and people’s payments weren’t raised overnight. Actually, it was quite the opposite.

After these interventions, we sent the naked truth on the street of Social Media. To be seen by the rest of the world without its “exaggeration clothes”.

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