Superbet / Global Rebranding Manifesto

We are more powerful than we think. Even if there are difficult moments, we can stand up again and go further and further. If we set a goal, there are just a few more steps to achieve it. 

We created a manifesto for Superbet Global Rebranding consisting of the idea that whatever your background is, with focus and concentration, you can win – this is SuperDavid.


A video campaign was needed for the special occasion of the global rebranding project we did for Superbet, the online betting company. A campaign that should show the story of the brand’s evolution, from a local player to an International Powerhouse, using a sports narrative.


The success story of Superbet is similar to the one of a football superstar: from the humble beginning to the trials of a demanding sports career to the ultimate stardom.


We followed the Netflix recipe of a binge-worthy series and created SuperDavid – a thrilling story told in three episodes about the evolution of David, a footballer who starts his career at a small club and, through talent and ambition, becomes a major player in the big leagues. Thrills, attempts, spectacular goals, turns of fate, cliffhangers and a never-ending passion for sport „make great TV”. A proper metaphor for the evolution of Superbet. After the three-part series, a video manifesto summed up the whole story like a match recap.

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