Signed by MagicJackpot, the purpose of this content was to bring under the spotlight the magic around Mutu, given his ambition to become number 1 also in coaching and his pursue for football after his footballer era. We created brand storytelling and increased the credibility of the brand promise by inspiring the community with our character story.
MagicJackpot wanted to increase the business results in the year of the Football Worldcup and needed a new brand campaign together with Adrian Mutu as endorser. As a brand strong RTB, Mutu’s role was to increase the brand awareness and likeability through a full year communication campaign starting with the launch of the partnership.
In 2022 Mutu was playing the final match of his career and also marking his advance to becoming coach of one of the best football teams in Romania. His passion for football happened for many years on the field and now it was about to continue from the sides, in another important role.
We inspired the brand story from the story of Mutu and created analogies with the experiences from the games in the online casino. We moved the casino on the stadium and mirrored Mutu’s career story with the story of playing other games. We inspired people on how to get the magic within the game.
Alongside with the brand endorsement campaign, we developed a digital content platform with Mutu’s behind the scenes stories of his career.