At the beginning of the summer the countdown until the World Football Cup began. It was about time for MagicJackpot to launch a new campaign with Adrian Mutu promoting the dedicated campaign for the football championship. The national promotion was meant to increase the number of new clients by attracting also football lovers, women in general, couples and traditional families.
A challenge was the fact that Romania was not participating at the cup.
Qatar is a traveling destination that offered in 2022 more than just a football worldcup. People could enjoy a full experience of sun & beach holiday in winter, a world festival multi-cultural experience, parties, sponsorship events, clubs. Nevertheless, Romanians are crazy about the „exotic trips during winter” trend but not many afford that.
We remind people that Mutu is not all about career but also a guy who knows how to live his life. We use him as the endorser of the whole experience in Qatar, as one who has seen places and is a former “player”.