MagicJackpot / Digital Casino launch campaign
Context
MagicJackpot needed a launch campaign for the digital casino. The category was already full of active brands in terms of communication and sucessful in terms of business.
The product was as competitive as all others on the market however, the brand needed a strong revival with digital focus and a differentiator supported strongly through advertising.
insight
We used the brand name to create an emotional benefit: the magic.
We identified in the digital casino the opportunity to creatively dramatise the rational benefit of custom experience. The fact that every online casino customer is able to play what, when and however he wants.
creative idea
While most casino brands imagine desires for their consumers, MagicJackpot as a digital casino enables people to imagine and produce their own magical experience.