In September, the city is invaded by hard-selling billboards promoting back-to-school promotions, special offers and fun promises. As a challenger in Bucharest’s retail market, where all the malls are shiny, entertaining and talking about themselves, Mega Mall wanted to take further both the challenge and its promise – The city changes with us.
Our goal wasn’t to talk about back-to-school promotions, but to give everyone the chance to encourage children and youngsters to go to school and not give up on their education, by expressing their respect for those who’ve been their role models.