This summer, a groundbreaking event changes the experience of film aficionados. The Romanian Cultural Institute in London organizes in partnership with BFI London an extensive retrospective of Romanian cinema. Started in May with the predecessors of the Romanian New Wave, it continues throughout June and July with a series of screenings and special Q&As of the Romanian New Wave. The films were selected by the prestigious BFI curator Geoff Andrews and the events feature plenty of noteworthy guests, such as film critic Andrei Gorzo, Professor Dominique Nasta, and film critic Nick Roddick. Moreover, the special screenings include live interviews and talks with the directors of the films.
As we are firm supporters of the Romanian film scene, we gladly took up this challenge of promoting Romanian cinema in the UK.
The concept which describes the campaign is Revolution in Realism, suggesting the revolutionary aesthetics and themes approached by the Romanian directors in their New Wave films. The title has a double implication, referring to the 1989 Romanian Revolution which had a huge cultural impact on the collective national psyche. Therefore, the identity of the retrospective bears a colorful look and a logo that breaks the Romanian flag into important film sequences. The colour treatment applied to key scenes from films that characterize the New Wave (The Child’s Pose, 4 Months, 3 Weeks, and 2 Days or Aurora) marks the contrast between the thematic gloom of the motion pictures and their revolutionary impact in cinema.