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Superbet / The Magic Feeling of #Supersport

ADC*RO - Mențiune

Sometimes, we imagine ourselves being in the centre of the field of a game, reinterpreting moves, feeling like a sports star. However, we don’t feel the motivation to actually play, due to our fear of new things. 

We created a TVC to encourage people to feel the real feeling of the games. We passed on the idea that if you become a player, you have more empathy and you feel more intensely about everything that happens on the field.


Superbet needed a campaign to promote its full range of live betting markets covering Romania’s most popular sports. At its core, the brand stands for making sports accessible to everyone: everybody can get involved in the action, and everybody can feel the passion for an exciting game. As proof, the Supersocial platform of the brand is the world’s first betting app that has a Social Media component. All under the communication tagline ”Together we are Super.”


When you bet on a game, the experience of watching it becomes more intense: you feel the thrill of it as if you were one of the actual players.


The viewers can immerse themselves in the magic world of sports, becoming one with the player, part of the team, right in the middle of the action. This is the reason the entire commercial was shot from a person’s POV. Be it football, tennis, basketball or handball, you are right there, in the moment, so much more than enjoying the game: being in it.

This is the Magic Feeling of #Supersport.

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