The radio became very entertaining in our decade. We can interact with radio hosts, we can be in direct and there are a lot of engaging challenges and games… all live!
We rolled up our sleeves and proposed both the concept and the design for an online platform aimed at maximising the popularity of the 3 DJs who host the morning show Virgin Tonic. The platform accompanied an ample BTL action in which the 3 DJs travelled the country from the 28th of April to the 6th of May to make as many new friends. We created individual cards for each DJ containing a code which could be used to submit a friend request, a.k.a. a vote. The DJs spread these codes in all of their offline interactions with the fans.