For the Romanian mar-comm market the 1st of June is not only Children’s Day – became also a national holiday – but also the day of the launch of the strategy and brand creativity manifestation agency Rusu+Borțun. Moreover, 1st of June 2018 is the day the agency celebrates 10 years of advertising entrepreneurship on the local market.
The event is also marked by an exhibition with the most representative advertising campaigns, identities and digital projects created by the agency. Launched during Romanian Design Week, the exhibition can be seen at Apollo111 until Friday, June 8th.
In its 10 years of activity, Rusu+Borțun succeeded in becoming known as one of the most creative local agencies, being the agency of entrepreneurial spirit. For entrepreneurs and intrapreneurs, for the people that answer of a business plan and want to use the identity and communication as a business strategy. Launched by three good friends (Cătălin Rusu and the Borțun brothers: Andrei and Marc), Rusu+Borțun proudly supports the entrepreneurial spirit through branding, advertising, design and digital.
Even from the beginning, the agency representatives proposed themselves to create a different agency, one that would be different, and represent a statement on the local market. To have courage and initiative. Therefore, while other agencies were doing branding alongside other services, Rusu+Borțun proposed itself to do exactly the opposite. The agency initially launched as a branding agency that did also external communication promised first of all strategy and only after creative brand manifestation.