“My first Golden Drum story comes with a trip. From Bucharest to Portorož, for attending the first creative festival in my life. No Google Maps, no smart phones, just lots of enthusiasm on the back seat of a brand-new car, an Alfa Romeo 156 and its “cuore sportive”. It was 2004, I was the young copywriter of a fresh Romanian creative boutique. Together with my art director, our Creative Director and a friend of the agency, we were ready to hit the road. A 20-hours’ drive was lying in front of us. Before the destination, that road was everything to me. My trip was to drive that Italian black beast on the highway. After a while, I kindly asked my CD, “Can I drive?”. “Not yet. Maybe later.” Of course, I insisted. Once. Twice. Ten times. Do you know Donkey, in Shrek, when they are going to Far Far Away, that was me with The “Are we there yet” attitude. Halfway, in the middle of the night, and after 10 hours of driving, my older colleague decided to give it a chance. “Catalin, it’s your turn. Drive!
Finally, the wheel was mine. I felt the power under my right foot and the rigid chair that begs you to push the car to the limits. After a while, no later than half an hour, I told my creative sensei: I can’t drive anymore. I’m too tired. But you asked for it all night long, are you tired now?! Humbly, I returned to my back seat and focused on the festival that was about to start.
In the creative fields, as in business, the start-up attitude is the “are we there yet” attitude. You really want something new, but you’re not ready for it. And that’s perfect. Year by year, we are in an industry of absolute beginners. We are able to change the narratives for the brands that we are working for, it’s also time to change our own professional narrative.”